Yamaha Ray ZR 125 FI Virtual Launch

Nepal's First Fully Virtual Product Launch

Challenge:
To launch a new Yamaha scooter model effectively when physical events were impossible due to the COVID-19 pandemic, requiring a completely new approach to product reveal and audience engagement.

Emazing’s Engineered Solution:
Emazing embraced the challenge, refusing to compromise on impact. They "leveraged this instead of thinking [of it] as a weekness." Utilizing "massive graphics" and advanced Computer Graphics (CG), they designed and rendered a "virtual stage" described as "one of the grandest looking stages ever," ensuring the Yamaha launch resonated powerfully with its online audience.

Impact:
The virtual launch was a pioneering success in Nepal, demonstrating Emazing's capability to create compelling and impactful digital experiences, ensuring the product launch's objectives were met despite the absence of a physical audience.

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CASE STUDY DETAILS

2. Bankers’ Meet 2024 – Objective: Establishing as a “Must-Attend” Premier Event

Challenge: Building on the respect gained, the new objective was to transform the Bankers’ Meet into an event that Nepal’s banking CEOs would actively desire to attend, enhancing its prestige.

Emazing’s Engineered Solution: Renowned international FinTech futurist Brett King was secured as the keynote speaker. To make a familiar venue feel unique, Emazing introduced Nepal’s “first” 360-degree cylindrical LED screen (12ft diameter, 8ft high) in the pre-function area, displaying “high-tech holographic style animation.” The main hall featured luxurious sofa seating in F1Soft’s brand colors for all 200 guests, with custom side tables and lampshades intricately wired to the main event light mixer, dimming in sync with stage lights for a dramatic opening.

Impact: A VIP guest commented, “I have been to hundred of event in this venue. i never imagined that the hall could be setup in such a way.” F1Soft expressed their delight: “You guys never fail to amaze us.”

3. Bankers’ Meet 2025 – Objective: Grandeur on a Budget & Resilience in Crisis

Challenge: Maintain or exceed previous impact despite a limited budget, at a new venue with a high ceiling, and an extremely tight one-night setup window.

Emazing’s Engineered Solution: A massive 70ft by 14ft neoclassical structure was conceived as the stage backdrop, constructed from lightweight thermocol. To achieve precision for projection mapping under budget and time constraints, Emazing innovatively designed and built their own hot-wire CNC machine. An LED screen was seamlessly integrated. CRISIS: Moments before commencement, the main power generator failed, followed by the primary backup proving insufficient. Despite having a “backup for the backup,” Emazing’s team, demonstrating extraordinary composure and resourcefulness, immediately mobilized and installed an additional, more powerful generator. This instance is a particularly compelling mini-story of competence under extreme pressure.

Impact: The event proceeded flawlessly with only a 15-minute delay. The neoclassical structure and projection mapping delivered the intended “jaw-drop” impact. F1Soft expressed immense relief: “We were so scared when the generator failed. But after that it was flawless. Thank you.”

"The virtual launch was a pioneering success in Nepal, demonstrating Emazing's capability to create compelling and impactful digital experiences." — Yamaha Motor India Sales Pvt. Ltd.

Yamaha Motor India Sales Pvt. Ltd.
Ray ZR 125 FI Virtual Launch