Yamaha Ray ZR 125 FI Virtual Launch: Nepal’s First Fully Virtual Product Launch
- Challenge: To launch a new Yamaha scooter model effectively when physical events were impossible due to the COVID-19 pandemic, requiring a completely new approach to product reveal and audience engagement.
- Emazing’s Solution: Emazing embraced the challenge, refusing to compromise on impact. They “leveraged this instead of thinking [of it] as a weekness.” Utilizing “massive graphics” and advanced Computer Graphics (CG), they designed and rendered a “virtual stage” described as “one of the grandest looking stages ever,” ensuring the Yamaha launch resonated powerfully with its online audience.
- Impact: The virtual launch was a pioneering success in Nepal, demonstrating Emazing’s capability to create compelling and impactful digital experiences, ensuring the product launch’s objectives were met despite the absence of a physical audience.
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