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Yamaha Ray ZR 125 FI Virtual Launch: Nepal’s First Fully Virtual Product Launch

Case Study

  • Challenge: To launch a new Yamaha scooter model effectively when physical events were impossible due to the COVID-19 pandemic.
  • Solution: Emazing utilized “massive graphics” and advanced Computer Graphics (CG) to design and render a “virtual stage” described as “one of the grandest looking stages ever,” ensuring the launch resonated powerfully with its online audience.
  • Impact: The virtual launch was a pioneering success in Nepal, demonstrating Emazing’s capability to create compelling digital experiences and meet objectives despite the absence of a physical audience.

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