Hyundai Santro 2019 “Garage Door” Reveal: Seamless Physical-Digital Integration
- Challenge: To relaunch the iconic Hyundai Santro with a memorable, innovative, and emotionally resonant reveal that would capture public imagination.
- Emazing’s Solution: A unique system was engineered where a segment of a super wide-angle projection screen, designed to look like a garage door and displaying a film sequence culminating at that door, physically opened in perfect synchronization with the film’s end. This allowed the actual new Santro, driven by the actors featured in the film sequence, to emerge onto the stage, creating a seamless and highly engaging transition from the cinematic narrative to physical reality.
- Impact: The reveal was a major highlight, creating a strong emotional connection and buzz. The mechanism was so well-engineered and impressive that the client anecdotally expressed a desire to have the exact system installed in their own garage.
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